CHALLENGE AND AMBITIONS
In the beginning of 2018, Sika Footwear were about to launch the Brynje 600 series of safety shoes. The target audience was men, primarily manual workers, in the ages of 18 to 40 years, and Sika Footwear wanted to grab their attention and engage them in the new product series and its features. They wanted a way to show off the Brynje 600 series at exhibitions and events – where the end user is – and put potential clients ‘in their shoes’, so to speak.