Dynaudio Sound Quality App

THE CHALLENGE

How do we present this next generation product line in a new, creative and innovative way, while ensuring that we tell the same story every time?

THE SOLUTION

Collect and compress the essence into an aesthetic sales tool solution used across platforms: a product website, a sales presentation and a tablet-based sales tool by creating an application.

CHALLENGE AND AMBITIONS

With several different channels of distribution, the challenge for Dynaudio was to ensure that the high-end quality and innovation of the Focus XD product line was communicated clearly and consistently, across all distribution channels using product visualisation. Add to this that retailers in this business are used to selling passive speakers and don’t necessarily understand the value that the unique selling points of active speakers bring.

BEHIND THE SOLUTION

We created a sales and presentation tool with the ability to add augmented reality with product visualisation. Our ambition was to streamline the sales presentations of the product line and help sellers to present the innovative approach that Dynaudio have taken with their hand-crafted high-end loudspeakers. The sales tool app allows sellers to present an aesthetically pleasing narrative in line with the DNA of Dynaudio – every time.

DOWNLOAD THE APP

The app is free to use for anyone. Download it here:

App Store (iPhone) – Google Play (Android)

“The sales tool app is used worldwide by dealers, at exhibitions and by Dynaudio Sales representatives”

Thomas Juel
CSO, Cadpeople