THE CHALLENGE

How do we design a visually powerful campaign that breathes new life to the 2 MW platform without compromising the values of the Vestas brand?

THE SOLUTION

Think out of the box and bend the rules of Vestas’ corporate visual identity by utilising darker colours and a transparent look to create powerful product marketing images.

CHALLENGE AND AMBITIONS

The launch of the two larger rotors to the 2 MW platform takes the platform to the next level. So of course, we wanted the visual expression to reflect this evolution and to give it new life – without compromising the values of the strong Vestas brand.

BEHIND THE SOLUTION

We decided to go a new way and use darker colours – something completely new for the Vestas brand. We constructed 3D product marketing images and animations of the wind turbines in a transparent material, which resulted in a powerful and futuristic appearance. This transparent look also gives the Vestas brand an honest feel – a look that says “We have nothing to hide”.