Marketing

THE CHALLENGE

How do we present the MHI Vestas Offshore Wind brand from a visual point of view, and at the same time develop an official guideline for both internal and external stakeholders?

THE SOLUTION

Create a strong corporate visual identity in close collaboration with MHI Vestas Offshore Wind. It’s all about creating the brand’s look and feel.

CHALLENGE AND AMBITIONS

The company was just shy of its 2nd birthday at the time and was busy growing its team, competencies and portfolio. Since the MHI Vestas Offshore Wind brand developed significantly over a short period of time, it was hard to keep up with the growth. Our common ambition was to take the starting point, the development phase, and the future brand communication and turn it into an official guideline.

BEHIND THE SOLUTION

We were given the task of designing a corporate visual identity from scratch – not just the manual, but the actual components. The list of items to include was long, but together we tackled it one by one, often taking extensive discussions about how something should look and feel.
Wadia Fruergaard, Marketing Specialist at MHI Vestas Offshore Wind explains: “Cadpeople supported us through the implementation phase, by providing the templates and artwork files that our employees can use internally, and our stakeholders can use externally.”

“The strong collaboration resulted in a CVI which we can be proud of. It describes our brand, it differentiates us in our industry, it’s future-proof and it provides a strong guideline on how to consistently communicate the brand”

Wadia Fruergaard
Marketing Specialist, MHI Vestas Offshore Wind