THE CHALLENGE

How do we tell a streamlined story about Satair while taking the company into the digital future?

THE SOLUTION

Work together to create powerful visual experiences and immersive storytelling for the Satair exhibition stands, beginning with the Paris Air Show 2017.

CHALLENGE AND AMDITIONS

In the spring of 2017, we met with Satair, who wanted to give their exhibition concepts and digital overhaul. They wanted to go from analogue exhibitions to digital, updatable and interactive experiences, using state-of-the-art technology – so, naturally, they went to us. And as we were pitching out ideas about using technologies like VR, AR and touch screen solutions, a concept began taking shape.
One of the objectives was also to get rid of “so what does Satair do” question – we wanted to raise the general brand awareness of Satair through storytelling and a strong continuous concept.

BEHIND THE SOLUTION

We wanted to tell the story of Satair as a service and provider for the airline industry – hence the central phrase “from nose to tail”. We bagan by creating a mixed reality experience fro the Paris Air Show in June of 2017. The first part of the experience was a 1-to-1 real life model of a part of the inflight cabin of an Airbus A350. The second part of the experience was a virtual reality movie, which animated highlighted parts of the Satair product and services portfolio – from nose to tail – and ended with the user flying over Paris And, in addition to this, we created complimentary visuals for the rest of the stand, in order to give visitors a coherent experience and a harmonious story of Satair and their services.
The Paris Air Show stand was a successful first step on the journey from analogue exhibitions to digital, updatable and interactive experiences. We’re looking forward to the next step.

“Cadpeople showed an impressive understanding of our complex industry and our need for communicating our diverse offering to the customers. This resulted in an involving solution, which explains our company offerings to the customer in a simple, yet very impressive way”

Manja Brichmann Andersen
Head of Marketing and Communication Copenhagen, Satair

“Working with Cadpeople on this project was a pleasure. They understood to transform a complex story into an easy-to-understand and visually impressive solution for the customer to experience”

Manja Brichmann Andersen
Head of Marketing and Communication Copenhagen, Satair